Enigma - Clinical Knowledge Management
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/ Our Team


Our Team

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Executive, Board & Advisory


Martin Entwistle - Founder, Chief Executive Officer and Chair

Martin Entwistle is a physician / MBA with 16 years' fulltime commercial experience in health information companies, including international corporate management, and 9 years start-up experience with Enigma. Martin qualified in medicine from the University of Birmingham, is a Fellow of the College of Surgeons of Edinburgh and has an MBA from Cranfield University. He is chair of HL7 New Zealand and an affiliate of the open health information standards organisation, HL7 International.


 Aron Starosta - Clinical business development

Aron is the Senior Clinical Business Advisor for Enigma CKM. He holds dual doctorates in Neuroscience and Psychology and has 13 years of research medicine experience.  He is currently a grant funded member of the Faculty of Medicine at the University of Pennsylvania School of Medicine. In addition he has 12 years of venture capital experience through due-diligence review of health information technology for Ben Franklin Technology Partners, The Reinvestment Fund, and BioAdvance, all located in Philadelphia PA.


Board Members

John Kepner: past SVP Strategic and Network Development, U of Penn.

Arnold Hoffman (PA): Partner in capital management experts Legg Mason and serial investor in early stage companies.

Michele Zujkowski: investment banker and entrepreneurial advisor. Board oversight on behalf of Ben Franklin Technology Partners.


Professional Advisors

Ernst &Young ; Morgan Lewis (Steve Goodman); Baldwins (Patent)


Industry Advisors and Advisory Board

Rod Jackson: Chief Scientific Advisor, Professor of Epidemiology at the University of Auckland, and recognised international expert on heart disease risk management.

Brian Frenzel: Successful medical technology entrepreneur and West Coast angel.

Lou Sherwood: Past medical director of Merck US and ex professor of medicine at Albert Einstein University.

Wayne Williams: Health management consultant and ex partner of KPMG.

Health Executive Partners (HExPa): Strategic marketing.

Ward Keever: Past CIO, U of Penn.

Tom Shaffert: Past SVP SMS health information systems.

Wayne Cartwright: Professor of International Business at the University of Auckland and past chair of Enigma Publishing Ltd. 


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